Senior Real Estate Specialist® (SRES®) Designation

Understand what motivates the growing seniors’ market and how to address their needs with the prestigious SRES® designation.

This two-day training program offers real estate professionals the unique opportunity to learn and build key skills in counseling adults ages 50+ through selling their family home, buying rental property, and moving to a senior community, among many other issues.

SRES® designees learn how to:

  • Identify the power of generational demographics.
  • Develop and maintain relationship marketing skills.
  • Counsel rather than sell to seniors.
  • Understand the implications of tax laws, probate, and estate planning.

Seniors Real Estate Specialist® | SRES® – SRES®