Real Estate Negotiation Expert (RENE)

The RENE course provides the foundational experience and practice negotiators need to master so they can effectively advocate for their clients. A “win-win” objective is merely a perception. Power comes from leveraging your options and alternatives so that the client has the best possible choices to consider and knows what the downside could be for each choice presented.

Real estate professionals encounter all sorts of people, personalities, situations, behind the scenes issues, and adverse and competing objectives of the parties.

This course will teach you how to:

  • Understand the basic types of negotiations, the phases of negotiations, and the skills needed for successful negotiating.
  • Apply the basic negotiating concepts:  WATNA, BATNA, WAP, and ZOPA.
  • Recognize patterns and tactics being utilized. 
  • Adjust your communication style to achieve optimum results with any party in the transaction.
  • Effectively negotiate face-to-face, on the phone, through e-mail, text, and live virtually.
  • Lay the groundwork for a negotiation.
  • Identify what information to share and what to keep to yourself.
  • Understand the basic bargaining techniques.
  • Apply strategies for identifying mutual gain.
  • Understand how to reach consensus and set the terms of agreement.
  • Secure the best possible outcome for your client and protect their interests.
  • Deal with difficult issues.

2025-26 RENE Resources